PESTEL and SWOT analysis of Honda Motor Co ltd

PESTEL and SWOT analysis of Honda Motor Co ltd Honda Motor Co., Ltd., together with its subsidiaries, engages in the development, manufacture, and distribution of motorcycles, automobiles, and power products primarily in North America, Europe, and Asia. Its motorcycle line consists of business and commuter models, as well as sports models, including trial and moto-cross racing; all-terrain vehicles; personal watercrafts; and multi utility vehicles. The company also produces various automobile products, including passenger cars, minivans, multi-wagons, sport utility vehicles, and mini cars; and power products comprising tillers, portable generators, general-purpose engines, grass cutters, outboard marine engines, water pumps, snow throwers, power carriers, power sprayers, lawn mowers and lawn tractors, home-use cogeneration units, thin film solar cells home use, and public and industrial uses. In addition, it sells spare parts and provides after sales services are through retail dealers, as well as involves in retail lending, leas ing to customers, and other financial services, such as wholesale financing to dealers. The company was founded in 1946 and is based in Tokyo, Japan. http://uk.finance.yahoo.com/q/pr?s=HMC FINANCIAL STATEMENT http://world.honda.com/investors/annualreport/2009/pdf/honda09ar-all-e.pdf There is another table for financial statement is more details at the bellowing: Note: The consolidated financial statements as of and for the year ended March 31, 2009, have been translated into U.S. dollars at the rate of  ¥98.23=U.S.$1, the approximate exchange rate prevailing on the Tokyo Foreign Exchange Market on March 31, 2009. Those U.S. dollar amounts presented in the consolidated financial statements and related notes are included solely for the reader. This translation should not be construed as a representation that all the amounts shown could be converted into U.S. dollars. http://world.honda.com/investors/annualreport/2009/pdf/honda09ar-all-e.pdf The chart at the above are shows that net sales from year 2005 onward to 2008 is keep on rising but 2009 have depreciated. The sales have declines in North America, Japan and certain other markets. The main reason to make 2009 depreciated is because of North America have all-new competitors had a positive effect, but, as a result of the deterioration in the real economy triggered by the financial crisis, total unit sales declined. Management overview Honda has been minimize environmental impact in their products of engine plant which is waste management, noise management and supplier management. Honda UK management are encouraged all the departments to follow the waste hierarchy with all waste stream due to wasted materials can be their burden in their company profits end of the years. The hierarchy is to minimize, re-use, recycle, incinerate and finally controlled disposal. Noise is generated by Honda UK management from a number of processes, eg, the steel pressing, air conditioning systems and contractor operations. Internal noise is controlled through safety legislation to ensure the protection of our associates. External noise modelling is carried out across the site to confirm the noise levels at the boundary are in compliance with planning consents. Honda is reliant on the support of suppliers. Therefore, Honda want to get more support from UK to assists their product to sell out more. Honda current situation has more than 200 parts and materials suppliers based both in the UK and all over the world. All are required to achieve certification to a recognized that standard the registration. MISSION STATEMENT Honda maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction. Other than that, Honda have say that dreams inspire us to create innovative products that enhance mobility and benefit society. To meet the particular needs of customers in different regions around the world, we base our sales networks, research and development centers and manufacturing facilities in each region. Furthermore, as a socially responsible corporate citizen, we strive to address important environmental and safety issues. MARKET VALUES Honda had offer car insurance in UK which is Honda GAP insurance to increase their market value. Usually, people from UK buy car insurance are not able to claim all the payment to cover their original car cost. For examples, people bought normal insurance for the car around 14 thousand pounds plus 1 year warranty plus claim, so when they wanted to claim insurance for their car is only 10 thousand can be claimed. Opposite, Honda Gap insurance are offers customers to claim all the car cost. There are some pictures at the bellowing to show that how much Honda Gap insurance can be claim. http://www.honda.co.uk/cars/finance/personalfinance/gapinsurance/ MARKET SHARE Reader Request: December 2009 Market Share As you can see Honda market share in 2009 is 10.4% and the sales are 107,143 compare to last year is increase 0.8%. GM is one of the leading cars company in UK. GM are produced Opel/ Vauxhall brands. The second in the ranking board is Toyota/Lexus. The third is Ford. Honda is on the fourth in the ranking board. As you can see the volume change % of Honda has increase 24.46%. SECTOR TRENDS Due to global economic crisis, some company in UK wanted to reduce employee in their company for cut down their budget because of employee wages are too high and waste management in their company. Too many expenses to be their burden to take care. Therefore, they decided to cut down employee. Due to most of the people are jobless in UK. It will affect that consumer could not apply loan with bank, many of the service industry business are affected by this economic crisis. Besides that, Honda sales automatically will be affected as well. PESTLE POLITICAL FACTORS Due to UK government had proposal that limit number of cars being sold in the country. Honda sales would affect by this issue and couldnt manufacture more number of cars compare to previously. UK consumers pay higher pre-tax prices for cars than anyone else in the Europe. UK government was keen to attract foreign firms to invest in UK. Honda investing in UK as initial stake in rover. ECONOMIC FACTORS Exchange rate from  £ to Yen. Due to UK and Japan exchange rate are not stable always and it would affect Hondas cars price not stable. Income rising means that consumer income rising and their purchasing power have increase. Honda has kept up with this by introducing new models of car to go on sale this year. Due to global cost of petrol keep on rising to make consumers to struggling in their economic problem. Therefore, Honda introducing more economical cars and eco-friendly technology cars such as 1.4 Honda Jazz and Honda Civic Hybrid. SOCIAL FACTORS Social factors include the demographic and cultural aspects of the external macroenvironment. These factors affect customer needs and the size of potential markets. Some social factors include: In UK, consumers have a strong beliefs in their local brand instead of other country brand such as Japanese brand Honda, Toyota and etc. Therefore, Honda wanted to change their beliefs in introducing ego-friendly cars which is Honda Civic Hybrid. Language barriers Honda is moving to worldwide business so they deal in the English language easy for customer to understand. In UK, cars product are not too expensive as in other high tax country. Therefore, consumers rather to purchase high quality automobiles from western country such as BMW, BENZ, BENTLY and etc. Technological factors Technological factors show how the trend helps the business Nowadays, people too rely on GPS( Global Positioning System) to search a location they want to go due to GPS had developed by new technology. Therefore, Honda cars have had to include Satelite Navigation System in their newer models. Environmentally friendly cars Honda developed i-vtec, which is a follow on from their infamous vtec engines. The vi-tec engine provides fuel economy, ample torque and clean emissions. According to (Honda website) Honda has always been passionate in innovating technology and challenging boundaries of mobility advancements. It is our continuous commitment in providing joy of mobility for communities all over the world with our innovations in safety, environment and advanced mobility. As you can see at economic factors at above, which is cost of petrol price keep on rising in Malaysia. Therefore, Honda has been engaged in eco-friendly technology for a better, more sustainable future. The result of the Civic Hybrid is combining fuel efficiency and eco-friendly technology with fun diving. LEGAL FACTORS Due to employment laws in UK, employee working hours and the wages. Working hours in UK standard are 8 hours per day and minimum wages are  £5.93 per hours. Due to this situation, company could be affected because of high wages in a company. UK government has proposed all the company workplace must be as safe as is reasonably practical. They cover issues such as training, reporting accidents and the appropriate of safety equipment to make sure employee are in safety situation. ENVIRONMENT FACTORS Due to global warming of less petroleum to be found in country of produce petroleum, petrol price are keep on rising. Therefore, Honda introducing ego-friendly technology cars such as Honda Hybrid to protect global warming. UK have different weather and climate in a years. Change in temperature can impact on cars engine difficult to start when weather is cold and engine easy to overheat when weather is hot. Therefore, Honda had developed different engine in different country due to weather and climate problem. COMPETITORS SITUATION In UK cars brand have a lot competitors. But I am taking Ford to compare with Honda. In the situation of Ford Company, Ford is leading in the UK of cars sales. Ford Company was founded by Henry Ford in 1903. Ford is a multinational company as well. They have a strength in western company due to Ford is produced by US and western consumers have a strong beliefs in this company because of the car price are affordable compare to other western country brand of cars. SWOT ANALYSIS OF COMPETITOR Ford Company STRENGTH -online marketing capability, Ford is providing consumers to select their car through the website and allow to customize the interior, exterior and engine color and etc. -Ford have more consumer choice which is commercial vehicle and variety of cars for consumer. WEAKNESSES -company cut down employee to run down their costs. -low productivity due to management missing focus on some line performance because of Ford had expended their business into different area. OPPORTUNITIES -consumers have a strong beliefs toward Ford in western country -hybrid vehicles Ford Motor Company had expected by year 2010 half of the cars switch to hybrid cars to protect the global warming of petroleum. THREATS -high level of competitors in UK such as Honda, Toyota and etc. -low capital spending due to economic crisis, Ford had cut down employee to run down their costs and lower their cost in RD department. Therefore, Ford have threaten in this issues. Honda Company STRENGTH -Honda introducing new models which is eco-friendly technology cars. For examples, Honda Hyrid. -Honda introducing more save fuel car to change consumers beliefs. WEAKNESSES -Honda has Recalls number of cars for the brake problem to affect their reputation. -Honda sales declined due to economic crisis from year 2008 to 2009. OPPORTUNITIES -Honda business is attack into western country such as UK, US and etc. -Honda had developed an Asimo in their RD department due to technology advance in Japan. THREATS -consumers hardly to change their beliefs from their western country brand swtich to japanese brand. -competitors are investing to Hybrid cars. OBJECTIVES- SMART OBJECTIVES FOR BRANDING AND PROMOTIONAL Specific Create more advertisement to increase brand awareness of Honda Civic Hybrid To give out free gifts when consumers come to test drive To organize road show event to increase brand awareness Measurable To increase quality service of Honda To target 1000 consumers to fill up surveys after test drive to understand consumers needs and wants. Achievable It is possible to achieve if the gifts to exchange the result of consumers to know what is the quality of the cars. Realistic Honda has 4200 employee and enough capital to handle it. Time by end of 2010, Honda Civic Hybrid recognized by consumers and increase brand image. OBJECTIVES FOR GROWTH Specific Increase the service centre in UK Increase service level toward customers Measurable To enhance service level to customers compare to previous years To increase brand attribute to consumers toward Honda compare to previous years. Achievable More service centre convenience customers to go for service their car. High quality service can give confident of the brand to consumers to purchase it. To give out training for employees in service area. Realistic Consumers in UK have strong purchasing power, Honda is worth to invest in expanding the service centre for their future profits. Time By 2013 years, Honda can increase the ranking board in UK. Consumers in UK change their belief toward Honda brand due to high quality service. OBJECTIVES FOR FINANCIAL Specific Increase sales in UK Aim to increase the ranking in UK. Measurable To increase 5% sales compare to previous years To increase net income Achievable To give out more advertisement and based on high quality service level to influence consumers belief toward Honda in UK to purchase Honda. Realistic More service centre and employees has go through service training can increase confident of the consumers toward the Honda. Time By 2010, Honda sales increase 5% until the service centre expanded in UK. After service centre expanded in UK, sales increase 10% onwards. http://world.honda.com/news/1998/c980611.html MARKET STRATEGIES 4P MIX STRATEGIES http://www.learnmarketing.net/marketingmix.htm Product Honda Civic Hybrid is a best green car in UK and using innovative design. It can target customers needs and wants based on the innovative design of the car. This car can known as petrol-electric car. The features of the Civic Hybrid are increased style and improved driving such as mirror integrated indicators, body coloured side protectors, 15 alloys and etc. other than that, youll find high quality fabric as standard and heated front seats with lumbar support and full leather interior. Honda Civic Hybrid is using continuously variable transmission (CVT), it can reduce noise and jerkiness and also helps reduce fuel consumption and emissions. Besides that, Honda had provide after-sales service in London Honda which is no-charge shuttles service to and from your home and highest quality technical staff to ensure your Honda is repaired right the first time and customers can always booking with the service schedule with Honda website. Price Honda in UK is using skimming pricing strategies. Honda is using skimming pricing on their product of Honda Civic Hybrid because of the highest technology eco-friendly technology are advanced and after it launched in the world, competitors could follow it. Therefore, Honda set the highest price on the car and after few years competitors have follow the trend then Honda reduce a price to afford consumers. Honda Civic Hybrid have 3 spec which is ES, ES Leather, and EX. The ES price is  £18,975, ES leather are in  £19,875 and EX are  £21,510. . Promotion Promotion can be increase brand awareness and sales. The perceptions of cars to consumers are always high-involvement product. Therefore, consumers need to consider as good as possible to purchase it. So, marketers should using pushing promotional strategy to attract consumers which is using advertisement in commercial not in a short term, at least long term advertisement keep on repeat on the commercial to attract consumers attention. Other than that, marketer can use sales force to increase sales which is organize an road show event in public to show the sample of car and put some sales agent to pull consumers. Not only have that, consumer able to booking a test driven in a period via online through Honda website in UK. Place Place is important for consumers because of how the product getting to the consumers. There are few methods to getting consumers to come over the product. There are 234 Honda dealers in UK and 2 headquarter which is Langley, and Berkshire. 2 of these headquarter are responsible to driving up the sales and brand awareness throughout UK. Therefore, consumers are convenience to go for it without worries about no dealers. Other than dealer, consumers can purchase it when Honda is lauching an road show event in any shopping mall. Forecast and Implication 3-year forecast and budgets 2009 2010 2011 2012 Profit 137,005 143,855.25 151,048.01 158,600.41 Cost 7,419,582.00 7,790,561.1 8,180,089.1 8,589,093.5 Sales 10,011,241.00 10,511,803.00 11,037,393.00 11,589,262.00 3 Year Forecast and Budget

Technology and Language in Education: The Effect of New Technology on T

Technology and Language in Education: The Effect of New Technology on Teaching Languages Annie Moore, a 15-year-old girl from Ireland arrived at Ellis Island in New York City on January 1, 1892. She was the first immigrant to come to that United States immigration station, but she was certainly not the last. According to the U.S. Census Bureau (2000), 28.4 million of the 285.2 million US residents in 2000 were foreign-born. With such a large amount of our population being foreign-born, the need for effective language education is immense. The use of technology is very useful in alleviating the pressure of such a tremendous demand for ESL (English as a second language) and EFL (English as a foreign language) programs (Education World, Inc., 2004). Schools all over the country are adding the latest technology to their classrooms, and students are benefiting tremendously. Programs designed to incorporate reading and writing practices in a foreign language are modernized with technological advances which make it possible to interact with not only people within the classroom but students and teachers at other schools and all over the world. With the touch of a button, students at a school that might not be able to afford a foreign language program can be in contact with a school that has rich foreign language resources. Students can send written assignments over the Internet to be checked and graded; they can take online quizzes and assessments that will be graded within seconds and give instant feedback for the student. Real-time instant conversation makes it possible for a student anywhere to keep up with what their class is covering, regardless of whether the student is out sick, or unable to be in class, or even if th... ...rld.com/foreign_lang/ Macias, R., & Rose, D.J. (1994, August). Wired for Knowledge. Hispanic, 7(7), 17-22. Retrieved September 26, 2004, from Eric [EBSCO] database. University of California Davis Department of Information and Educational Technology. (2004). Online AP Course Preps High School Students for University-Level Learning. Tech News. Retrieved October 3, 2004, from http://technews.ucdavis.edu/news2.cfm?id=762 Upbin, B. (1999, March). Instant Feedback in the Classroom. Forbes, 163(6), 68-71. Retrieved September 26, 2004, from Academic Search Premier database. U.S. Census Bureau. (2000). U.S. Foreign-Born Population. Retrieved October 4, 2004, from http://www.census.gov/population/www/socdemo/foreign/ cps2000.html Warschauer, M. (2002). A Developmental Perspective on Technology in Language Education. TESOL Quarterly, 36(3), 453-475.

Choice of Major

Timon Igeria UNDERACHIEVEMENT IN THE UNIVERSITY IS AS A RESULT OF STUDENTS BASING THEIR CHOICE OF PROGRAM ON PRESTIGE. Introduction â€Å"There is, perhaps, no college decision that is more thought-provoking, gut wrenching and rest-of-your life oriented–or disoriented–than the choice of a major. † (St. John, 2000, p. 22) The impact of a wrong or right choice transcends beyond the learning satisfaction because it is correlated with job stability and job satisfaction. One would expect a scholar to choose a university program through extensive research, cognitive decision making and employment of heuristics (pike 200) but unfortunately anecdotal evidence has showed this is not the case. Most students employ tactics of indecision as opposed to cognitive decision making and many times end up in the wrong program (Beggs ,Banthon, Taylor 2008). It is not surprising then that Roese and Summerville (2005) cite meta-analytical evidence that the most frequently identified life regret for Americans involve their educational choices. The problem is not only confined to America but also to Kenya and the rest of the world. Pressure to choose a particular program in university may be intrinsic or extrinsic . One of the most salient reasons why university scholars chose the wrong program is because of prestige which manifests itself in multifarious ways. Prestige is the respect and admiration that something or somebody has because of the social status or that which is admired and respected because it looks expensive and important. Which role does prestige play in the selection of wrong university majors? How does this lead to underachievement? Effect of prestige on the choice of college program Before classifying most of the choices made by students on their university programs as â€Å"wrong†, it is only fair that we elucidate on which parameters we are using to do so. The distinction between a right and wrong program can be explained using Holland’s theory (Holland, 1985). Holland’s theory links psychological factors (student personalities) with sociological factors (characteristics) of academic disciplines to create a model of personal-environmental fit. According to Holland’s theory, individuals can be classified by personality types which can be paralleled to model environments (which in our case are the academic programs) . For example, a realist -a person who prefers activities involving manipulating machines- is best suited for a realistic environment like engineering. Another component of Holland’s theory shows that when there is congruity between a person’s traits and the environment, he/she is likely to flourish. From the information above we can infer that scholars whose personality types don’t match with their programs are in the â€Å"wrong† programs. How does prestige contribute to this? Social prestige Social prestige plays a profound role in the selection of university majors. Top performers in the Kenya Certificate of Secondary Education (K. C. S. E) are faced with a conundrum while making decisions on which program to study for in the university. A student who performs well in the K. C. S. E may be swayed to chose a science related program despite his/her artistic personality type. Artistic careers like arts, English, music, drama and theater (Smart, Feldman and Ethington, 2000) are ranked lowly by the society. Research indicates that most of the top performing students in the Kenya Certificate of secondary school education end up in science related majors . Does this mean that none of the students has an artistic, enterprising, social or conventional personality type? Many of the disillusioned students end up changing their university majors after lacking interest. In one career fare organized by Equity Bank, a student revealed how she chose to pursue medicine because of social prestige (she had emerged as the second student nationally in K. C. S. E) but ended up leaving the program for Business Communication after one year because that was where her passion was. Family prestige A research by Jeri Mullins Beggs, John H. Bantham, Steven Taylor (2008) on the factors affecting choice of college major showed that very few students use career planning tools and information research when choosing a program. Where do students get career information to choose programs from? Many students rely on personal sources which are prejudiced by prestige for information especially parents. In addition, a significant number of parents would want their children to pursue prestigious programs which they wanted to pursue but did not have the chance to do so . Parents, unlike students, often view education as an investment in which they expect huge returns ( Nabeel, Conaty and To 1989, p. 252). To them, when their child performs well in K. CSE, he/she should undertake a prestigious major like medicine, engineering and law. This will enable them to have successful careers and return the investments that were made. In the same breath, the parents will be proud about the courses selected because society reveres the family. Most students who follow their parents’ choice end up being dissatisfied with their programs and some even discontinue and join other programs(often of a lesser societal rank). Career and institutional prestige Career prestige is another factor that affects the students’ career choice. The choice of a college major plays a critical role in determining the expected future earnings of the college students. (Arcidiano, Hotz, Kang 2011). Many students choose a career based on the future earning streams associated with it. Prestigious careers like medicine, engineering, law, actuarial science and financial engineering are associated with higher future income streams hence more preferred. A student might choose a prestigious career which is not in line with his/her abilities because it has a higher potential for financial success. Job security and job stability are also critical factors in the choice of the college program. The following was the response by a student in regard to her major choice, â€Å"In choosing a major, I considered how marketable the degree would be, and what city or area I wanted to be in. I wanted a degree that I could go most anywhere and find a job† (College Student Journal, 2008). In Kenya, a significant number of the top students choose Medicine because it has been associated with job security and stability over engineering which is mostly contractual. The problem is worse in South Korea where the university chosen is predicted as the highest determinant of the income that one is going to receive (Changui Khan, 2004). In Kenya some students compromise programs which fit their personality types just because they don’t â€Å"like† the university or campus. Students would want to be associated with the best ranked universities. Most students who pursue majors because of career financial security end up disappointed: there is no match with their personalities. Conclusion Kenya needs the right scholars to develop it as it endeavors to achieve its Vision 2030 goals. Scholars who are not only academically apt, but can also create pragmatic solutions and innovations able to progress the country. The practice of basing the choice of university program on prestige is apocryphal and should be discouraged . Students should choose programs based on their interest after intensive research and outsourcing. References 1. British Educational Research Journal published by Taylor& Francis Limited, Vol 33, No2 Apr 2007 2. Reasearch in Higher Education Vol 47, No7 (Nov, 2006) pp801-822 published by springs. 3. College Student Journal, June 2008,Distinguishing the Factors Influencing College Student Choice of Major Jeri Mullins Beggs, John H Banthon, Steven Taylor (www. findarticles. com) 4. Tapscott, D. (1998). Growing up digital: The rise of the net generation. New York: McGraw-Hill. 5. Roese, N. J. , & Summerville, A. 2005). What we regret most †¦ and why. Personality and Social Psychology Bulletin, 31 (9, September), 1273-85. 6. Smart, J. C, and Feldman, K. A. (1998). â€Å"Accentuation effects† of dissimilar academic departments: An application and exploration of Holland's theory. Research in Higher Education 39: 385-418. 7. Howard, J. A. (2005). Why should we care about student expectations? In: Miller, T. E. , Bender, B. E. , and Schuh, J. H. ; Associates (eds. ), Promoting Reasonable Expectations: Aligning Student and Institutional Views of the College Experience Jossey-Bass, San Francisco, pp. 10-33.

Hardys novel The Mayor of Casterbridge Essays

Hardys novel The Mayor of Casterbridge Essays Hardys novel The Mayor of Casterbridge Paper Hardys novel The Mayor of Casterbridge Paper Essay Topic: Literature In Hardys novel, The Mayor of Casterbridge, the theme of Patriarchal Victorian morality is explored through the different characters. In light of Lucettas character, the extent to which it can be agreed that Hardy reveals his dissatisfaction with patriarchal Victorian morality will be discussed. Hardy uses Lucettas emotions to reveal his dissatisfaction with patriarchal Victorian morality. Lucetta is indeed an emotionally volatile character, who is lonely and in a way, desperate. In Henchards reminisces about Lucetta, it is learnt that they were involved in a highly scandalous affair which was off course, ruin to her. This is structurally important as first, the reader learns Henchards perspective, yet, she is then publically humiliated, which further captures her vulnerable character. The reader is encouraged to see Lucetta in a moral light. Additionally, we see her sympathising with Susan, as Lucetta does visit her grave. Hardy writes The personage was in mourning like herself, was about her age and size, and might have been her wraith or double and the imagery created through words such as mourning is important, as we see that Lucetta identifies the tragic circumstances of the life of a Victorian woman, therefore, Hardy is bringing into question Victorian Patriarchal morality. Hardy further brings into question Victorian patriarchal morality, by Lucettas opprobrium in Jersey, and evoking to the reader how she has changed through that experience. Through Elizabeths eyes, the reader sees that Lucetta has a public persona of sophistication which is false. : For example, upon first seeing Lucetta, Elizabeth allowed herself the pleasure of feeling fascinated, the omniscient narrator further commenting that The stumpy and practical walk of honest homeliness which mostly prevailed there, the two styles of dress whereabouts equally avouched that this figure was no Caster bridges womans which highlights Lucettas false public persona of sophistication, a result, of yet again, Victorian patriarchal morality. Hardy, however, portrays the harsh reality of Victorian patriarchal morality through the fact that she has manipulated and concealed the truth. In one of the early letters she writes to Henchard, Lucetta writes I thus look upon the whole as a misfortune of mine, and not a fault of yours. So that, Michael, I must ask you to overlook those letters with which I pestered you day after day in the heat of my feelings. This clearly evokes that her reputation is in ruins, and her response to this shows that she has learnt the values, and knows that if she breaks them, there will be social repercussions, therefore, she only asks for the letters to protect herself from further public humiliation. Hardy further emphasises his dissatisfaction with Victorian patriarchal morality through Lucettas tragic destruction by the skimmity ride. According to critics, this idea is indeed rather collusive with Marxist theories, as the Casterbridge proletariat become avenged in folk-ritual, planning the skimmity ride, which triggers an epileptic fit in Lucetta. Furthermore, feminists would argue that her manner of death by falling to the floor in epileptic seizures could be reductive in itself, portraying that women were viewed as emotionally weak. This also creates a contrast to Elizabeth-Jane, as she is a stronger, stoic, and an emotionally stronger character when compared to Lucetta. Therefore, Hardy is bringing into question Victorian morality through Lucettas suffering. Hardy further encourages the reader to echo his cynical view on Victorian patriarchal morality by employing an effective use of setting. Lucettas place, High-Street Hall is rich in symbolism, effective in conveying Hardys dissatisfaction with Victorian patriarchal morality. For example, Hardy writes It was not altogether aristocratic, still less consequential, yet the old-fashioned stranger instinctively said blood built it and wealth enjoys it. The latter part of Hardys comment, suggests the oppression of poor people, which is rather collusive, yet again, of Marxist theories. Furthermore, the house is clearly allegorical of Lucetta herself. Its location so near the centre of town suggests that Lucetta is thrown into the heart of the novel, by this point. Hardys intricate description of High-Street Hall further highlights the intrigue that Lucetta brings to the novel. Hardy starts of his description of the Hall by writing The Hall, with its grey facade and parapet was the only residence of its sort so near the centre of town, and the facade is not only capturing Hardys own clear interest in intricate architecture, but it also clearly symbolic of Lucetta, and her mysterious and sophisticated character. The intrigue of the ever-looming shadow of her past is further shown through words such as stranger, which accentuates the mysterious nature of her past with Henchard. Therefore, through symbolising Lucettas suffering through the house, Hardy is revealing how she has indeed suffered because of patriarchal Victorian morality However, feminists argue that Hardy fails to overcome the ideology of Victorian patriarchal morality. His description of Victorian women, like Elizabeth and Lucetta is very aesthetic-oriented. For example, he describes Lucettas appearance as an artistic perfection focusing highly on her looks. This shows how Victorian women (especially middle class) were expected to look perfect. Feminists would argue that Hardys aesthetically-oriented narrative of women is degrading in itself; therefore, he remains collusive with the ideology of Victorian patriarchal morality, making the statement agreeable. Overall, this statement can be agreed to a great extent. Lucettas character brings light to the fact that Casterbridge is after all, a society of twisted morality. The skimmity ride is the ultimate shameful act which destroys Lucetta, showing that the ever-looming shadow of her past she is not really accepted in Casterbridge, and she does suffer opprobrium. Therefore, Hardy is revealing his dissatisfaction with Victorian Patriarchal morality. The statement is further agreeable, because through the aesthetically oriented description Hardy does ultimately fail to overcome the ideology of Victorian patriarchal morality.

WTC Attack essays

WTC Attack essays Like many others, I grieve those killed in the Towers Tragedy. It was a horrendous and unwarranted act of violence that is irrefutably condemnable. However, I also sympathize with those innocent civilians who suffer in retaliation to these terrorist acts. Previously during the attacks on Oklahoma, Islamic extremists were blindly accused of this act of terror. Arab businesses were attacked and homes vandalized. The attackers were found to be of domestic origin. Recently, mosques and community centers in Montreal, Chicago, and elsewhere were harassed. Countless individuals have experienced threats and assaults. Even more shocking are the polls conducted by CBS indicating that two-thirds of Americans support a military strike, even if innocent people are killed. The United States has declared war on Afghanistan, predominantly for its harboring of Osama Bin Ladin. Both Afghanistan and Bin Laden have denied responsibility of the attack. When the American embassy was bombed in Africa by Bin Ladin he admitted in doing the attacks. He is not afraid of telling the United States of his crimes, my point being he will not be afraid to admit it this time too. Additional suspicion is aroused considering suspects were previously identified drinking in a bar located in Hollywood, Florida. Islamic fundamentalists do not often consort with open sinners. Many Americans are bewildered at who would be heartless enough to carry out such a dreadful act. To many others, the answer is obvious. Over the past couple decades America has bombed and terrorized Lebanon, Syria, Palestine, Somalia, Sudan, Afghanistan, Puerto Rico, Japan, Cuba, Vietnam, North Korea, Cambodia, Laos and Iraq, with civilian casualties numbering in the millions. Bombings in Iraq have continued over the years relentlessly. Robert Fisk of The Independent writes, [T]here will be, inevitably, and quite immorally, an attempt to obscure the historical wrongs a ...

Let The punishment Fit the Crime essays

Let The punishment Fit the Crime essays Sir William Schwenk Gilbert stated in the first act of The Mikado Let the punishment fit the crime. In society punishments are given to make people suffer for their wrong doings. Is it fair that when man breaks rules but only in the name of righteousness that he be punished? In the novel One Flew Over the Cuckoos Nest by Ken Kesey, the author skillfully portrays man as one who suffers for breaking the rules, while trying to stand up for his beliefs and inspire others. One may suffer as a consequence of breaking the rules, but he will suffer unfairly if he were only breaking them to stand up for his beliefs. In One Flew Over the Cuckoos Nest, Nurse Ratched constantly caused the inmates to endure unfair suffering when they broke the rules, even if they were breaking them to stand up for their beliefs. On the evening of the world series game, the inmates led by McMurphy held a vote so they could watch the game. The deciding vote was not submitted in time because the meeting was closed according to the Nurse. McMurphy rebelled against this unfair decision by skipping his chores and sitting there with his hands crossed behind his head and his feet stuck out in a chair, a smoking cigarette sticking out from under his hatbrim - watching the blank TV screen.(p. 127). The Nurse believed this showed unspeakable behavior concerning [his] house duties and she felt that her punishment of taking away a privilege (p. 171) had therapeutic value (p. 171). What the Nurse was really doing was punishing this man for standing up for himself. McMurphy suffers as a result of his courage to take a stand against the Nurses unfair ruling. McMurphy rebels against the system by breaking Nurse Ratcheds rules and laying down his own. To me this sounds like a leader trying to make a difference not a man who deserves punishment. In like manner, the Jews ...

Compare betwwen Virgin Atlantic and Ryanair Essay

Compare betwwen Virgin Atlantic and Ryanair - Essay Example Virgin Atlantic and Ryan Air have ensured that all its employees enjoy their psychological needs while working for their respective organizations. Both companies offer their employees food, water, and operate in an environment where there clean supply of air. This makes it easy for the survival of their employees and there is little or no difference. The little difference is the fact that Virgin cares more for the psychological needs of its employees compared to Ryan Air. They include needs for security and safety. Examples of security needs include desire for a steady employment, shelter from the employment, and health insurance. Virgin Atlantic and Ryan Air both offer insurance cover to all its employees to cover risks associated with their work. This is a good decision for both companies because it gives employee a peace of mind that they are protected from risks. However, Virgin Atlantic offers a steady employment for its workers compared to Ryan Air and thus can be supported by the fact that Virgin values its employees just like its customers. They include needs for belonging, love, and affection (). They stem from relationships such as friendships, romantic attachments, and family relationships. Employees get their social needs fulfilled when they get companionship and acceptance. Virgin Atlantic is considered as one of the best organizations one can work with because of there is greater fulfillment of social needs compared to Ryan Air. Virgin Atlantic has an organizational culture that promotes team work and this is a great source of companionship and acceptance. Esteem needs originate from the desire to get things that reflect personal worth and social recognition. Virgin Atlantic is a great brand in the airline industry and this gives its employees a lot of self esteem. This is based on the fact that they are being associated with success and